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From Wikipedia, the free encyclopedia Jump to navigation Jump to search This article is about a sales promotion technique. For the album by Andy LaVerne, see Buy One Get One Free (album). " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that the price actually considers the fact that two items are being sold. The price of "one" is somewhat nominal and is typically raised when used as part of a buy one get one free deal. Whilst the cost per item is proportionately cheaper than if bought on its own, it is not actually half price. [1] This technique is commonly known in the marketing industry by the acronym BOGOF - or, simply, BOGO. [2] [3] Criticism and negative publicity in the UK [ edit] Two-for-one promotions were criticised in the United Kingdom in 2014, at a time of concern over food waste. Because many foods under such offers have short shelf lives, customers are more likely to pass the products' use by date.
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Experts investigated the reading habits of thousands of students, along with their test results and the extent to which their parents were involved in their education. They found that kids who read 'quality' books in their spare time get higher marks in school as teenagers and are the equivalent of three months ahead in their studies. Scroll down for video Reading a good book is the best way of boosting literacy — but magazines and comics don't help, researchers have found 'Reading is a fundamental skill that plays a key part in all our lives, ' said lead researcher Luis Alejandro Lopez-Agudo of the University of Malaga, Spain. 'Our results provide further evidence that it's not only whether young people read or not that matters — but also what they read. ' While consuming more texts has always been associated with higher literacy skills, few studies have focused on the type of reading material that children choose. In their study, the team surveyed more than 43, 000 students in Spain to determine their reading habits over a three year period, starting when they were aged 10–11.